Planned Obsolescence: Cure or Disease?
So what IS planned obsolescence? It is basically designers and manufacturers planning and designing a product to have a fixed service life, after which a new product must be bought. Instead of making a product that will as long as technically possible, a company would be making a product that is the most economically beneficial in the long run.
The first major case of planned obsolescence was in the early 20th century with the light bulb industry. A group of the largest light bulb manufacturers was created with the sole purpose of regulating the expected lifetime of light bulbs. Before this light bulbs used to last more than 2500 hours and it was one of the main advertising highlights, but the lifetime was reduced to 1000 hours by this cartel. And that what they named themselves: The Phoebus Cartel. This reduction in average bulb lifetime resulted in people buying bulbs more often, and more hence money in the cartel’s pockets. They even fined member companies if samples from their production lines lasted too long!
Whilst this can be seen as a disease, it was also proposed as a cure, a cure for the Great Depression in the USA in the 1930s. Bernard London proposed the idea to kick start the economy, although it was never implemented.
More recently, Apple came under fire in the USA for the limited life of the iPod. They made it very hard for an iPod user to replace the battery, which meant that after 18 months of use, it was more worth it to buy the latest model rather than replace the battery.
As planned obsolescence might be economically beneficial, it has some environmental drawbacks. As products have shorter life-cycles, there are a larger number of products reaching their end-of-life and being thrown away. There has been a huge increase in disposed waste resulting from this. Obviously at the moment this is not a sustainable way of life, but we live in a consumer society and seem addicted to it. But can it be a cure for the recession that has not gone away completely? Or is it a disease that will cause countless problems for years to come?
For engineers and designers it can cause moral and ethical dilemmas. I, for one, have always been taught to design something to its full potential, and if I do not do that, am I falling below the standard of the engineering profession? Do you think engineering institutions have tackled or are tackling this issue properly?




Contact us!