The men who made us spend
I have thoroughly enjoyed “the men who made us spend” on BBC last week. Although, there are bits of it I would disagree with and thought Jacques Perreti was particularly selective about whom to aim his highest level of criticism. I expected a Jeremy Paxman type grilling from him when it came to his interview with the anti-aging millionaire gurus of LA with their expensive suits and gold watches but instead got a tame, cosy, Aunty Davina BB chat.
The iPhone being the biggest success story of this century was a major subject of the documentary – another in a long line of parodies, books and new articles. The thoroughly choreographed mass hysteria that every iPhone release has caused is something that every profit making company now aims for. The iPod and iPhone as a consumer good was (or is still) revolutionary, yet the one thing that the documentary highlighted was that every other release after the original product has been nothing but the same product with a few extra features.
There is no doubt that the ideology
Michael Moore or Jacques Perreti was aiming at is Capitalism or Crapitalism as I prefer to refer to this particular version of it. The quote below from a review by Ed Power (Cool name !) of ‘The Telegraph should give you a flavour of what the documentary was about or rather against, Ed writes:
“Capitalism, he [Jacques Perreti] explained in his whispery voice, is a rigged roulette wheel presided over by faceless CEOs and supplicant politicians whose championing of “right-wing” economics and light touch regulation went hand in hand with boundless corporate avarice”.
I must however add that the reviewer above does not appear to think that Capitalism itself is to blame and I agree, the forces at work are much more complex than what a documentary can deal with but as with everything in this age there needed to be a selling point, this however does not render invalid, every criticism leveled at every Steve Job idolising CEO.
What does this have to do with Airbus?
Patents and Lawsuits go together like melodies and Harmony, they were once a source of security and protection for property – Intellectual Property – but not anymore. Companies have now realised how much of economic advantage it can offer and again Apple is the quintessential example. The news that Apple patented a device with “rounded corners” was pilloried all over the news as absurd yet the company was granted the patent albeit only in the U.S. So the news that Airbus have filed a patent for Aircraft seats that look awfully like common bicycle seats really should come as no surprise to anyone. This is in the same spirit as the ‘windowless cockpit’ patent that was announced quite recently as well. Continue reading